ARLA - LURPACK

BTL SUPPORT & instore activation for 'WEAVE YOUR MAGIC' CAMPAIGN

DELIVERABLE
To drive sales around Lurpak focussed on targets who consider themselves home cooking experts.

SOLUTION
Working to ATL key visuals based on the ‘weave your magic’ campaign we created in store POS, activations and social spin offs.

The activity led with an in-store station for demo of recipes with Lurpak.

  • The activity led with an in-store POS toolkit
  • A cooking station for demo of recipes with Lurpak.
  • Goodie bag & Coupon for 50p
  • Social support across FB, Instagram and twitter
Case study