GSK

MULTI CHANNEL - HEALTH CARE PROFESSIONAL

DELIVERABLE
To build trust and deeper understanding of key HCP’s/ key decision makers.

Deliver global tactics across multiple partners with tailored content to engage health care professionals building trust and long term relationships.

SOLUTION
To build authentic relationships with health care professionals through multi channels engagement programmes with focus on their codes of practice - tactics included:

  • Webinars to discuss current issues and solutions
  • Email campaign inviting to events, collaborations & worldwide health initiatives - soft sell and brand build
  • Social - tweet, post and engagement around GSK global initiatives tailored to market.
Case study