• To drive sales and digital traffic around each Barbie doll launch.
• To support each Mattel contest with promotional idea, digital build, event support and contest fulfilment
We supported Mattel at each barbie launch building promotional websites but also supporting events and materials as needed. Everything, from Dancing Princesses, to Fashionistas and from the Barbie 50th website to fan pages.
Activity supporting over 1,500,000 unique users a year