MATTEL - BARBIE

BUILD & MANAGEMENT OF ALL ONLINE CONTENT FOR BARBIE

DELIVERABLE
• To drive sales and digital traffic around each Barbie doll launch.
• To support each Mattel contest with promotional idea, digital build, event support and contest fulfilment

SOLUTION
We supported Mattel at each barbie launch building promotional websites but also supporting events and materials as needed. Everything, from Dancing Princesses, to Fashionistas and from the Barbie 50th website to fan pages.

TRAFFIC DRIVING
Activity supporting over 1,500,000 unique users a year

  • Promotions
  • Brand sites
  • Consumer engagement
  • Online gaming
  • Loyalty
  • Entertainment
    - Social content - blogs
    - Digital advertising
Case study