ORANGE / T-MOBILE

TARGETTED CORPORATE PARTNER PROGRAM WITH RETAIL SPIN OFF

DELIVERABLE
Orange/T-Mobile business services needed to protect and support their network of partners. Our role was to step in and build better clarity of points of difference and lead forward with research into which areas of the business were best for focus.

Two pronged approach. 1. Partner tailored marcoms supporting network. 2. Business research both internally and into market.

SOLUTION
The Orange/T-Mobile partner campaign focussed on:

  • Reach out to partner leads with comm on activity step change
  • Follow up training with one to one delivery of assets
  • Research delivered across the business
  • Retailer support promotion in the form of liquid phone protective pack and social drive around new product packages - campaign demonstrated to partners the benefits of closer collaboration.
Case study