STARBUCKS

POS, SOCIAL & RETAIL CAMPAIGN

DELIVERABLE
• To address the availability of Starbucks products in retail stores
• To highlight the benefits of a Starbucks in your own home - barista coffee you can make yourself.

SOLUTION
Aim: Awareness around Starbucks products availability in your local supermarket.

Campaign also pushed education on the full range and sampling with couponing.

  • Social driving product awareness & to at store events
  • Retail drive through value added coupon
  • At store POS
  • Subsequent reporting on social listening
Case study